Tartan, Haggis, and Accents: The Value of Scottish English to Scotland’s Tourist Economy

It’s time for the final regular LangSoc lecture of the academic year! This Wednesday, Lauren Hall-Lew will be talking to us about the value of Scottish English to Scotland’s tourist economy. You can find out more from her abstract, which is as follows:
The last few decades have seen a rapid rise in studies documenting the commodification of language (e.g., Irvine 1989, Haeri 1997, Cameron 2000, Heller 2010, Duchêne & Heller 2012). This work, founded on Bourdieu’s (1977, et seq.) theory of the ‘linguistic marketplace’, shows how linguistic forms have over time become commodities that either give value to the material goods they accompany or are treated as directly exchangable for material wealth. The international tourism economy is one of the major contexts for scholarship in the study of linguistic commodification (e.g., Heller 2003, Thurlow & Jaworski 2010, Pietikäinen & Kelly-Holmes 2011, Gao 2012). Heritage tourism, where the travel goal is to experience cultural authenticity, is one area where non-standard linguistic varieties are being made available as products for consumption. In this talk I will report on my ongoing work on the commodification of language in the Edinburgh tourism industry.

Free for members, £2 for non-members

Doors at 18:00 for a 18:15 start — Wednesday 23 March — Appleton Tower

NB! This week we’re in LT1, not LT4 as usual.

Join us at Usher’s afterwards, and don’t forget to let us know you’re coming on Facebook!

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